One of the things I love about being a part of  Truly Twisted Marketing is Sonya, (my partner in crime) often writes about green marketing.  Green marketing is simple, effective, efficient ways you can market your business using eco-friendly techniques.

Now I know green is the new black, but, I was amazed to learn that some graphic design firms have the implemented some green designing techniques of their own!  Yeah amazing isn’t it?  Eco friendly pixels? Who woulda thunk?

What they have done is truly innovative!  (I’m being sarcastic by the way.) They have found a way to implement the three R’s into graphic design.  Yup that’s right, Recycle.  Reduce.  Re-use.

If you purchase a “discount” logo design from a big logo supplier with a fast turn around   chances are they are practicing one, two or all of these time saving, cost efficient business tactics.  Here is the low down on how it works:

Recycle.
They recycle designs that were possibly rejected by another client (or several clients) making it appear as though they have done lots and lots and, lots, of “quality” work for you.  Thus giving you several logo options to to choose from at a bargain price.

Reduce.
They reduce the amount of “real” work that goes into a distinctive logo design, by NOT doing any research about your business, your image, your products and your goals. And not doing any real work because they have recycled and re-used the logos they have created for you.

Re-use.
Now this is the worst . . .  Some large firms actually sell the exact same logo you have already paid for, to one of your many competitors or a business in a similar field.  Nice huh?

Now my advice to you is, if you want some real eco-friendly marketing techniques… read what Sonja has to say … If you want a cheap logo… you have been warned.