So you wanna start a small (possibly home based) web based business? Well then, I have something super cool to share with you. It is in my opinion one of the most profitable business concepts available. It’s a little something I like to call niche-ify.

Let me see if I can explain this . . . Do you like Monopoly? I love Monopoly! I always buy (and negotiate ownership of) all of the railroads.  If I own every single railroad, I dominate.  In the game of monopoly, owning all four railroads means, I can charge $200.00 every time someone lands on any one of my railroads.  And the chance of one or several players (paying customers) landing on one or more of the four the railroads is pretty darn good.  This a a good example of niche-ify or niche.

Real world translation . . . In the simplest terms available, niche marketing is finding and capitalizing on a specialized product or service.

A good real life example of a niche website is an online boutique selling only Eco-friendly luxury products. A website like this will focus on only customers that are willing to pay top dollar for some of the most luxurious, (hard to find) earth friendly (green) products on the market. This website will have a limited targeted audience, but has a tremendous potential to be extremely successful within their niche.

By creating a niche you have found a way of  NOT competing with mainstream providers.  In my game of monopoly, I own all the railroads.  So when it comes to railroads and train stations, I have no competition.  None, zilt, zilch! It becomes my specialization.

This is why niche is so cool?  It’s a really awesome way of eliminating competition.

Successful niche websites are usually created by people who have a burning desire to either learn, or already have a huge surplus of knowledge to share about their niche.   This means the search engines send them lots (and lots) of love.  Their knowledge, focus (and content) makes their websites extremely search-able. And that’s really freaking cool!

By focusing on a niche, you have a greater chance of your ideal (paying) customer finding your website on the internet using your niche-ified search terms.

Now . . . All you have to do is find your specialization, and you have found your niche!  Start small, aim big and FOCUS!