In addition to Eco friendly condominiums, Carrier Point is selling an active and contemporary lifestyle to it’s future residents in Asheville North Carolina. I love, LOVE, love all the work I have completed for Carrier Point thus far.

This SCREAMING GREEN brand image design started with a logo design mock-up, website design, business cards, promotional flyers and a sign for an expo. Working closely with the amazing Sonya over at Truly Twisted Marketing, we developed an amazing campaign for The Residences.

Let’s take a look at some of my (branding design) work for these ECO fabulous city homes. I’ll express the differences in mediocre and good branding design concepts.  At the same time, I’ll share some super sexy secrets about what makes my design concepts effective.

No one and I mean NO ONE likes mediocre brand design.  He tries too hard.  He seems cheap, slimy, untrustworthy and desperate.  His choice of cologne is rank. His mustache is crooked. He doesn’t wear his clothing; his clothing wears him. I imagine he has had a little too much to drink and stumbles over to you almost tripping on his own feet as he makes his way toward you. He leans in (invading your personal space) . . . And then he opens his mouth and uses some gawd awful, lame opening pick up line like . . .  “All this for 25% OFF!”

For me a good branding design is like the short period between spotting some HOTTIE and exchanging phone numbers with him. It’s NOT about his physical characteristics. It’s about HIS CONFIDENCE.  It’s about the way he is comfortable in his own skin.

We (women) are attracted to him because we like his brand. His brand is his authenticity, his charisma. We love his stylish clothing choices, the mystery behind his smile and his approachability.  It might also be his choice of cologne or the funny little way he shaves his goatee. We just love him! Everything and I do mean every-thang about him is straight up HOT. I don’t know who he is, I just like his brand!

I don’t expect HIM to use some cheap opening line . . .  This guy will use a real bona fide tag line.  Something catchy and representative of the ideals he embraces.  Not only will it be something brilliant, but, he will slip it into the conversation at the most opportune time.   He knows he has my attention.  His tone is soothing, his message is clear . . . He has exactly what I need!

Marketing is bringing in your TARGET audience.  Branding is engaging your TARGET audience.  Effective branding accurately represents the values, you and your company want to

promote. In addition, there are three qualities every GOOD brand design has . . . It’s authentic, it appears effortless and it has a smooth uncomplicated natural flow.  You need both marketing AND branding efforts to initiate an action that leads to conversion.

And the moral of the story is: The guys (and girls)  that know how to ‘BRAND’ don’t have to try so hard to get attention from THE OPPOSITE SEX! And what does that have to do with me?  I ‘know how’ to use branding design concepts to increase your bottom line. I AM all about it! . . .  That’s just how I roll.